Buffer “Optimal Scheduling” automatically decides when to post on socials in order to gain the highest engagement

I shared several tips on the optimal times to send emails, update Twitter, etc. According to my own experiment, the optimal time yielded twice as much success as any other time. Yet I went the manual route.

Recently, I found a free programme that not only does it automatically for social networks, but also performs a personalised optimisation for each user.

Say hello to “Optimal Scheduling” in Buffer.

The software analyses your profile’s history of engagement (likes, favourites, clicks, etc.) and the profiles of people in the same time zone to determine the optimal time to publish.

 

Source: buffer.com

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