Noah Kagan, founder of AppSumo, has sent over 100 million emails (yep, you read that right!) and picked up some game-changing insights along the way. These aren’t just theories—they’re battle-tested strategies proven to drive results. Here are two key lessons he learned that can level up your email marketing game:
1. Forget Segmentation:
Segmentation is often hyped as the holy grail of email marketing. Noah spent tons of time and resources slicing and dicing his email list, only to discover something surprising:
- Non-segmented emails made 3.19x more revenue than segmented ones.
Why? Simplicity wins. Over-segmenting can dilute your message and eat up resources without delivering the ROI you’d expect. Instead of trying to over-customize, focus on crafting a compelling email that resonates broadly.
2. Put Your CTA First:
Most people only glance at the first screen of an email before deciding whether to scroll or click. Yet, so many brands bury their Call to Action (CTA) at the bottom, where it gets lost in the noise.
- Noah found that placing the CTA at the very top of an email can boost conversions by up to 400%.
Why? It grabs attention while you still have it. A clear, actionable CTA front and center makes it easy for recipients to engage immediately without wading through paragraphs of text.
The Takeaway? Keep It Simple:
- Skip the over-complicated segmentation.
- Prioritize clarity and action by placing your CTA right at the start.
Sometimes, less really is more—especially when it comes to email marketing. 🚀
Source: www.bigcommerce.com