Boost Sales With Click-to-Call: How Mobile Users Drive Revenue
Did you know that 70% of mobile users initiate a call directly from Google search results? This behavior is a game-changer for businesses, especially those that rely on direct customer interactions.
Here’s why click-to-call is an essential feature you need to implement right away:
Why Click-to-Call Is a Game-Changer
- Cost-Effective Engagement:
- In Google Ads, clicks on your phone number cost the same as clicks on your ad headline.
- However, the value of a call often outweighs the cost.
- Shortened Sales Funnel:
- Click-to-call eliminates multiple steps in the traditional sales funnel.
- Instead of waiting for a user to fill out a form or send an email, they’re immediately connected to your business.
- Revenue Impact:
- Calls generated through click-to-call convert at much higher rates.
- In fact, calls produce 15.5 times more revenue than standard web leads.
How to Add a Phone Number to Your Google Ads
Google Ads allows you to integrate a clickable phone number in your campaigns. This feature ensures mobile users can connect with you instantly.
- Watch this step-by-step guide on YouTube to learn how to set it up: Watch Now
Bonus: Make Your Website’s Phone Number Clickable
To make it even easier for customers to contact you, ensure your phone number on your website is clickable. Here’s a simple HTML snippet to implement:
Your Phone Number: <a href="tel:+YOUR-PHONE-NUMBER">+YOUR-PHONE-NUMBER</a>
- Replace +YOUR-PHONE-NUMBER with your actual phone number.
- This ensures users can call you directly with one tap on their mobile devices.
Key Takeaways
- Adopt Click-to-Call:
- If you’re running Google Ads, add a phone number to your campaigns to capture mobile users.
- Optimize for Mobile Users:
- Make your website mobile-friendly by including a clickable phone number.
- Capitalize on High-Value Leads:
- Focus on calls, as they generate significantly more revenue compared to web leads.
Conclusion
In the mobile-first era, click-to-call is a must-have feature for any business looking to boost conversions and streamline the sales process. With calls yielding 15.5x more revenue, this simple feature can dramatically impact your bottom line.
What are you waiting for? Start leveraging click-to-call today and let your phone ring with new opportunities!
Source: YouTube Guide