According to research, this technique generates 20 times more sales…

Did you know that Amazon’s recommendation engine contributes roughly $47 billion to the company’s annual revenue?

What do you think of that sum? 😉
Their algorithm makes use of cross-selling, in which customers are encouraged to also purchase related or complementary products.

But did you know that there is another method that performs 20 times better than cross-selling, according to research from Predictive Intent?

The term “upselling” describes this method.

Upselling is the practise of trying to sell a more expensive version of a product to a customer when they come in for a lower-priced one.

Are you an upseller? 😉

 

Source: https://www.shopify.com/blog/upselling-and-cross-selling

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