Adobe’s case study showed that when used by multiple advertisers, this strategy increased CTR by 50%-300%.
Second, a 35% cut to the CPC.
Third, in some cases, acquisition costs were reduced by more than 250%.
When Nomorerack, an online retailer, implemented the same strategy, it saw a 42 percent spike in click-through rates (CTRs).
Its cost-per-acquisition (CPA) dropped by over 40%.
Just what is this plan?
Multi-product Facebook ads are what they’re called.
How to create Facebook ads for multiple products:
One, instantly. Using Facebook’s Business Manager, upload your entire product catalogue.
(2) By hand. Select “Carousel” from the drop-down menu under “Format” when adding a new advertisement.
Source: https://klientboost.com/facebook/facebook-ad-strategies/