Numerous research indicate:
- Before focusing on a specific section, web visitors examine a page for 2.6 seconds.
- A reader will give your headline around one second to grab their interest before ignoring it.
- Usability rises by 58% when a web page’s word count is lowered in half.
- If a website is more than 250 milliseconds slower than a direct rival, users will visit it less frequently.
- The ideal text line width should be 45 to 75 characters.