Robbie Richards, a blogging genius who amassed 400 thousand page views from just twenty posts, revealed the formula he employs to consistently produce first-rate material that goes viral.
1. Title
1.) Uniqueness
2.) Manifest Usefulness
13.) Search Engine Optimisation Keyword
A reader’s HOOK and big WHY: make them believe that by reading on, they will be able to solve a problem.
Getting to know the reader on a deeper level (2.1)
2.2 Emphasize a problem the reader is having
2.3. Debut the Name “Ace”
supported by evidence (statistics, research)
3. Structured Formatting + Enhanced Material (if post is over 4,000 words)
4. Body (List, Process, Step-by-Step, Framework) (List, Process, Step-by-Step, Framework)
4.1. Retains focus on the Ace
Optimisation for Search Engines: Keywords and Phrases 4.2
The sentences are brief and straightforward, the paragraphs are broken up with headings and bullet points, and the focus is on the reader rather than the writer.
Not everything needs to be explained in great detail.
There are helpful graphics, screenshots, and images to accompany the text (4.9)
Fifthly, a summary
Clearly states what the reader can do to put the post’s ideas into practise (point 5.2).
Source: https://www.robbierichards.com/email/lead-magnets/