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By using the guestographic approach, Perrin Carrell achieved an incredible 963% increase in site visits in just six weeks. This strategy combines the power of infographics with targeted outreach to drive massive traffic and build high-quality backlinks.
Here’s how the guestographic method works:
1. Create a Compelling Infographic
The first step is to design an engaging and visually appealing infographic. Infographics are an excellent way to condense complex information into an easy-to-digest format that audiences love to share. If you’re not a designer, don’t worry—tools like the Canva Infographic Maker can help you create professional-quality graphics for free.
The key is to ensure your infographic is informative, eye-catching, and relevant to your niche or topic. Choose a topic that resonates with your target audience and aligns with the content bloggers in your industry are likely to feature.
2. Identify Relevant Bloggers
Next, search for bloggers who write about topics related to your infographic. Use Google to find the top blogs in your niche by typing phrases like “top [your keyword] blogs” or “[your keyword] resources”. Compile a list of bloggers who have already published articles on similar subjects or who are likely to be interested in your infographic.
3. Outreach with a Proven Email Template
Once you’ve identified potential bloggers, reach out to them with a personalized email. Use the following tried-and-true email template, which has been shown to yield a 5–10% response rate:
Subject: [Your Topic] Infographic
Hi [Blogger’s Name],
I hope this message finds you well!
Earlier today, while researching [Your Topic], I came across your article titled “[Article Title].”
I just wanted to say great work! I really appreciated how you [mention a specific point or detail from their article]—it added so much depth and clarity to the topic.
As it happens, I recently created an infographic on [Your Topic], and I thought it might interest you.
If you’d like, I’d be happy to share it with you!
Let me know what you think.
Best regards,
[Your Name]
4. Follow Up with the Infographic
When you receive a positive response, follow up with the infographic and offer additional support to make it easier for them to feature it on their website. Here’s an example of what to send:
Subject: Your Infographic on [Your Topic]
Hi [Blogger’s Name],
Thanks for your response! Here’s the infographic I mentioned: [Insert link to the infographic].
If you’d like to feature this infographic on your website, let me know—I’d be happy to write a short preface or introduction tailored to your audience.
Looking forward to hearing your thoughts!
Best regards,
[Your Name]
5. Include Your URL in the Infographic or Introduction
This step is critical for success. When bloggers feature your infographic, they’ll often include a link back to your site. Make sure the infographic itself includes your logo or URL, and provide a short preface with a hyperlinked URL to your website or a relevant landing page. This ensures you gain both traffic and SEO value from the feature.
Why This Works
The guestographic approach is so effective because it combines three powerful elements:
- Value for Bloggers: Bloggers are always on the lookout for high-quality, ready-to-publish content. Your infographic saves them time and enhances their articles.
- Visual Appeal: Infographics are highly shareable and visually engaging, making them more likely to attract attention and be featured.
- Personalization: By referencing their work and tailoring your outreach, you create a personal connection that increases the likelihood of a response.
By following this process, you can replicate Perrin Carrell’s success, dramatically boosting your website traffic while building strong relationships within your niche. The guestographic method is a win-win for both you and the bloggers you collaborate with!