How Upworthy Reached 10.4 Million Monthly Readers in Just One Year
Upworthy’s meteoric rise to 10.4 million readers per month within a single year is a masterclass in content marketing. Their secret? Headline optimization.
The Strategy: Revive, Test, and Optimize
- Publishing Old Content with Fresh Headlines
- Instead of constantly creating new content, Upworthy repurposed outdated articles by giving them compelling, attention-grabbing headlines.
- This strategy allowed them to maximize the value of their existing content library while appealing to a broader audience.
- A/B Testing Headlines
- Upworthy didn’t settle for just one or two headline options—they ran A/B tests with 25 different headlines for each piece of content.
- By systematically testing multiple variations, they discovered which headline resonated most with their audience, driving more clicks and engagement.
The Challenge: Generating Enough Headlines for Testing
While A/B testing headlines is a proven method for increasing traffic, the real challenge lies in coming up with a sufficient number of intriguing headlines for each article. Brainstorming 25 unique and engaging titles isn’t easy, especially when trying to balance creativity with effectiveness.
The Solution: Free Tools Like Headline Generator, Kickass
To overcome this challenge, tools like Headline Generator, Kickass can make a significant difference. Here’s how they help:
- Automated Suggestions: Generate a variety of headline ideas instantly, saving time and effort.
- Creativity Boost: Inspire unique and engaging angles that might not have occurred to you otherwise.
- Consistency: Maintain a steady flow of compelling headlines for all your content pieces.
By using tools like these, marketers can focus more on optimizing their content and less on the tedious task of brainstorming.
Key Takeaways
Upworthy’s success underscores the importance of headline testing and optimization in content marketing:
- Leverage Existing Content: Refresh old articles with new, engaging headlines to maximize their potential.
- Test Multiple Variations: Don’t settle for one headline—experiment with a wide range of options to find the most effective one.
- Use Tools to Streamline the Process: Headline generators can simplify the brainstorming process, enabling you to focus on results.
By adopting these practices, you can increase traffic, improve engagement, and make the most of your content marketing efforts—just like Upworthy.
Source: Kickass Headline Generator