Webinars, I’ve heard, can significantly boost sales.
But I had no idea how to begin.
I need to know the tried and true strategy.
Awesome community member Ronnie Nijmeh kindly shared his 12 must-haves for a successful webinar with us.
His own direct sales result from implementing this strategy was $245,540.74.
Here’s the strategy:
Introducing the Work and the Title (hook their attention)
Create a list of problems (that resonate with them)
Third, throw an unexpected wrench into the works (the initial “A-HA!” moment).
Four: Presenting Yourself (establish your credibility)
Fifth, Inform Us of Your Experience
(You and your listeners were both in a rut.
Then you realised how to fix it.
Core information (limit yourself to two or three “A-HA!” moments, don’t cram)
Conquer Resistance (ease their suspicions)
Number Eight: Explain what you’re selling and how it will help your target market.
9. Cost and individual guarantee (show 10x value, social proof)
Tenth, incentives to increase sales by two to three times, plus a 24-hour deadline
11) Summarise (here’s everything fantastic you get)
Twelve: A Rallying Cry (doing nothing is worse than taking action)
Ronnie provides a webinar outline that can be customised with your own information and a 6.4K word explanation of the strategy for free (it’s so helpful and direct that I’d pay $199 to $499 for it, but he gives it to us).