Another successful creative growth hack that Hubspot implemented was the release of a free tool. Hubspot’s website grader tool is just one more example of the free resources it provides to its users.
It’s a useful tool for assessing how well optimised a website is for search engines, mobile devices, and load time. Hubspot’s email subscriber base grows as a result of the demand for the site report, which requires signup.
Dharmesh Shah, CEO and co-founder of the company, cited the website grader tool as a major factor in the company’s meteoric rise to 15,000 users and a $1.6 billion valuation in 2015.