Opt-in conversion rates for RocketMemory were low, at 5.15%.
However, they were unable to lessen the number of fields in their form.
They requested your first name, email address, age, gender, and Do you attend school? yes/no + Do you attend classes or pursue studies? yes/no
The improvements they made led to a 271% (more than quadruple!) rise in signups.
What they did was this:
The flow was divided into four micro-commitment steps:
Would you like to receive memory strategies tailored particularly to what you’re studying? is the first step. Yes/No
Second step: “Are you a guy or a woman?” with two answers
Which of the following best characterises you? (Step #3) 4 choices are available.
Where Should I Send Your Personalized Memory Tips?, the fourth step: your name and email address.
They requested the same information in 4 distinct steps, as you can see.
Amazingly, there have been over three times as many opt-ins.
Source: crazyegg.com