A solid evergreen article by Benjamin Brandall held the #3 spot in Google for two years.
He had about 12,000 visits a month from it.
But after dropping from #3 to #8 on Google, one day his traffic decreased by more than 4 times.
He made one change, and within 4 days the page had risen from #8 to #3 in Google.
That page had a 486% spike in traffic.
What’s the formula?
Google considered the post to be out of current after two years without any updates (he is smart).
Benjamin made the following updates: 1. Fresh information.
- Updated portions that needed to be updated.
- Fixed faulty hyperlinks.
- A revised publication date for the article.
Boom!
His nice free traffic returned in 4 days;)
Source: ahrefs