The number of Zapier users increased to 1.5 million. They acquired their early adopters in what way?

2012 saw no users of Zapier.

There are currently 1.5 million users.

and increase by 50% per year.


The hardest part is typically obtaining your first few users.

Here’s how Zapier’s creator Wade Foster achieved it.


  1. He checked out the user forums for Dropbox, Evernote, and Salesforce.

then searched for posts requesting integrations.

Something along the lines of: “I adore Evernote, it would be amazing if it integrated well with Dropbox”


  1. He simply wrote: “Hey, here’s how you can do it… ” in those forums.

Here are the API documentation for these two services, along with instructions on how to implement them if you know how to code.

Alternatively, I’m working on a project to create an integration for this; if you’re interested in learning more, visit this site and let me know.


  1. From each of those forum connections, 5–10 individuals were attracted, and large corporations’ forum personnel began approaching him about collaborations.


  1. Wade required one-time payments of between $1 and $100 to enter the beta.

The goal is to only invite those who genuinely believe this is important enough to pay for it.



Scroll to Top