To announce the release of her latest book, author Amanda Stevens used the catchy slogan “New Book Reveals Rescue Remedies for Retailers” as the book’s promotional slogan.
She then split-tested different titles and found one that brought in a 307% boost in business.
Please explain. “If you’re a retailer in search of new inspiration and tried-and-true methods for expanding your business, this book is for you.”
Where is the distinction?
The second headline identifies a problem (the need for new ideas) and a solution (effective methods for expanding a business).
I saw a fourfold increase in my conversion rate after implementing this strategy.
Source: neilpatel.com