Conversions went up by 147% thanks to this word. Make sure it appears in the headline or CTA

The following headlines were compared in an A/B test:

  1. How to Start a Blog Right Now and Attract 100,000+ Readers
  2. How to Launch a Blog Today with 100,000+ Readers


As a result, “Now” fared 48% better than “Today”.


On a different service, they conducted an A/B test comparing two CTAs:

  1. Save this contract
  2. Click here to get this contract.


Because of this, conversions climbed by 147%.


Are you going to conduct a comparable A/B test right now? is the source


How this minor modification helped FreeMake increase downloads by 5.04%…


With a minor tweak to their sub-heading, FreeMake saw a 5.04% boost in conversions.


This is what they did:


Free YouTube to MP3, MP4, iPhone, iPad, Android, PSP, and mobile phone conversion is controlled.

more speed and security than any online service! No restrictions, no signup. total success.

100 million consumers trust this brand.


Convert any YouTube clip to MP3, MP4, WMV, or AVI in a matter of seconds with only one click. This variation experienced a 5.04% increase in conversions.

Free immediate download; no sign-up or registration required.


As you can see, the sub-headline got smaller.


A/B testing my sub-headline also revealed that shorter 3-line text converts better than longer 4-line content.



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