Over 3.5 million opt-ins from “Scroll Popups” were analysed by Sumo, and they discovered the magic number that maximises conversions.
You’re familiar with the modal windows that appear when you scroll down to a specific section of an article, landing page, or product page.
You then likely wondered, “Where’s the best place to show them?”
This is what the extensive research indicates.
47.7% down your page is the ideal location for your “Scroll Popup” to appear.
from sumo.com
This product page pop-up converts opt-ins at a 38.4% rate…
A popup was added by the author to the product page of an ebook, and it generated a staggering 38.4% of opt-ins.
These are the specifics:
- 15 seconds after a visitor had looked at the product page, the pop-up window appeared.
- It included a free excerpt from the book’s first chapter.
38.4% of visitors left an email!
That’s a fantastic method to encourage sales, cultivate your audience, and even advertise your upcoming book or product.
Source: sumo.com