How Wishpond’s Data-Driven Strategy Earned Over 60,000 Targeted Views on Slideshare
Wishpond, a marketing platform, wanted to maximize the reach of its content on Slideshare, a platform boasting 70 million active users. To achieve this, they studied successful Slideshares, identified key commonalities, and created their own presentation using these findings. Their efforts paid off when their Slideshare was featured on Slideshare’s home page, resulting in over 60,000 views from their target audience.
Here’s how they did it, and how you can replicate their success:
The 7 Essential Elements of a Successful Slideshare
- Alluring Subheading
- A captivating subheading draws viewers in, ensuring they click on your Slideshare to learn more.
- Aesthetically Pleasing Introductory Slide
- The first impression matters! A visually stunning opening slide sets the tone for the rest of the presentation.
- The Backstory (2–3 Introductory Slides)
- Successful Slideshares often include a brief narrative or context-setting section to engage viewers emotionally or intellectually.
- Limit to 2 Points per Slide
- To avoid overwhelming the audience, each slide contains no more than two key points, making the content digestible and impactful.
- Plenty of Pictures and Colors
- Visual appeal is key. High-quality images and a vibrant color palette keep viewers engaged.
- Stick to One Subject at a Time
- Each slide focuses on a single idea, ensuring clarity and coherence throughout the presentation.
- Detailed Descriptions and Tags
- Slideshare’s algorithm favors detailed descriptions and relevant tags, helping your content reach the right audience.
Wishpond’s Additional Tactics
To amplify the reach of their Slideshare, Wishpond went beyond the basics and added two key strategies:
- Twitter Mentions
- They tagged @slidesharetoday and @slideshare in a tweet linking to their presentation. This increased the chances of Slideshare noticing and promoting their content.
- Promoting in LinkedIn Forums
- Wishpond shared their Slideshare in relevant LinkedIn groups, ensuring it reached professionals and potential clients within their target demographic.
The Results
By combining the 7 foundational elements of successful Slideshares with their additional promotional strategies, Wishpond achieved:
- Homepage Feature: Their Slideshare was featured on Slideshare’s homepage, exposing it to millions of users.
- Targeted Reach: Over 60,000 views from their target audience.
- Enhanced Brand Visibility: Their Slideshare positioned Wishpond as a thought leader in their industry.
Key Takeaways for Your Slideshare Strategy
- Research and Emulate Success: Analyze what works for top-performing content and incorporate those elements into your own.
- Focus on Visuals: Slideshares are highly visual platforms; invest time in design and imagery.
- Optimize for Discovery: Use detailed descriptions and tags to make your Slideshare searchable.
- Promote Strategically: Don’t just rely on the platform’s algorithm—leverage social media and professional networks like LinkedIn.
Wishpond’s case study is proof that a data-driven, strategic approach to Slideshare can yield incredible results. Whether you’re a marketer, educator, or entrepreneur, these principles can help you craft presentations that captivate and convert.
What’s your next Slideshare idea?
Source: Wishpond & Slideshare Insights