Wistia analyzed into 564,710 vids with over 1.3 billion plays and dropped some major knowledge bombs:
- Sweet Spot? Keep it under 2 minutes—these short vids snag the highest engagement. 🔥
- Whether it’s 1 second or a full 2 minutes, engagement stays lit. ⚡
- But…once you cross that 2-minute mark, engagement starts nosediving between 2 to 7 minutes. Every single second matters! 🕒💔
Short, snappy, and straight to the point is the way to go!
Source: https://wistia.com/learn/marketing/optimal-video-length?