Wistia analyzed half a million videos and more than 1.3 billion plays to figure out the best video length…

Wistia analyzed 564,710 videos and more than 1.3 billion plays. Here’s what they found:

  1. Videos up to 2 minutes in length get the highest engagement.
  2. Engagement is the same between 1 second and 2 minutes.
  3. There is significant drop-off between 2 and 7 minutes (every second counts).

Source: https://wistia.com/learn/marketing/optimal-video-length?

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