The Power of Exact Match Keywords in Domain Names: A Case Study
A comprehensive, data-driven analysis of 2 million keywords revealed a striking insight: using exact match keywords in a domain name significantly boosts the likelihood of achieving a high Google PageRank. Intrigued by this finding, Tim Soulo decided to put the concept to the test.
With a clear focus on search engine optimization (SEO), Tim secured the domain name “contentupgradespro.com” to align perfectly with his “Content Upgrades Pro” WordPress plugin. This strategic choice wasn’t just about branding—it was a calculated move to harness the SEO power of exact match keywords.
The Results:
The decision paid off. Today, Tim’s website ranks second on Google for the term, competing against an impressive 100 million results. The only page ahead of his is a highly authoritative and extensively linked article by Brian Dean, titled “How to Boost Conversions by 785% in One Day (The Content Upgrade).”
This case study underscores the SEO advantage of exact match domains, especially when paired with a clear content strategy and a niche offering. For those looking to climb the SERP rankings, this tactic remains a compelling option for consideration.
Source: Ahrefs Blog