Google conducted significant study, finding that 70% of pages require 7 seconds for visual information above the fold to load.
While 53% of users abandon the page after 3 seconds.
That indicates that many people (of which there is a 70% chance that you are one) lose more than 50% of their mobile visitors (i.e., revenue).
AMP might be a remedy.
But there is a significant issue with it. Your opt-in pop-ups and advertisements won’t function on AMP.
As part of her experiment, Marie Haynes deleted AMP, and the result was a 40% boost in ad revenue.
So what do you do?
Here are 2 free programmes that will examine your website and provide you with step-by-step directions on how to speed it up:
- Google’s TestMySite
- GTmetrix
Source : www.searchenginejournal.com