How to Avoid Spam Filters and Improve Your Email Deliverability
Are your emails ending up in spam folders? Getting flagged as spam can severely impact your email campaigns, but there’s a simple, free tool to help you avoid this common pitfall. By using Mail-tester, you can ensure your emails are optimized for deliverability before hitting “send.”
Here’s how you can leverage Mail-tester to keep your messages out of the spam folder:
Step-by-Step Guide to Using Mail-tester
- Visit the Mail-tester Website:
- Start by navigating to Mail-tester. It’s a straightforward and free tool designed to analyze your email’s deliverability.
- Send Your Test Email:
- Copy the temporary email address provided by Mail-tester.
- Send your email to this address, exactly as you would to your subscribers. This ensures the test accurately reflects your email’s content, structure, and sender reputation.
- Return to Mail-tester:
- After sending the test email, go back to the Mail-tester site.
- Get Your Score:
- Click the [Next, see how you did] button to generate your spam score.
What You’ll Learn From Your Spam Score
Mail-tester provides a comprehensive report that evaluates:
- Spamminess: Whether your email content or sender settings trigger spam filters.
- Sender Reputation: Checks for issues with your email domain or IP address.
- Authentication: Verifies whether your email passes standards like SPF, DKIM, and DMARC.
- Content Analysis: Highlights any problematic language or formatting that could raise spam flags.
Why This Matters
- Increase Open Rates:
Emails flagged as spam won’t even reach your audience, let alone be opened. Improving deliverability ensures your messages land in the inbox. - Protect Your Sender Reputation:
Repeatedly getting marked as spam can damage your domain’s reputation, making it harder to reach any inbox in the future. - Boost Engagement:
When emails reach the intended inbox, you increase the likelihood of clicks, responses, and conversions.
Tips for Staying Out of Spam Folders
- Avoid Spammy Language:
- Words like “FREE!!!” or “Click Now” are red flags for spam filters.
- Authenticate Your Domain:
- Set up SPF, DKIM, and DMARC records to prove your emails are legitimate.
- Maintain a Healthy List:
- Remove inactive or invalid email addresses to improve deliverability.
- Test Before Sending:
- Always use tools like Mail-tester to catch issues before your campaign goes live.
Conclusion
By testing your emails with Mail-tester, you can identify and resolve issues that might otherwise send your messages straight to spam. With just a few steps, you’ll gain the confidence that your emails will reach your audience, ensuring higher engagement and better results.
Don’t let your hard work end up in the junk folder—start testing your emails today!
Source: Sumo