To make it easier for users to purchase Sol’s product, SJO.com added a link on its thank you page. The idea was simple: after someone completed an action, they were presented with an opportunity to explore Sol’s offering.
The results?
- Over the course of a week, only 6% of visitors clicked the link.
- Of those who clicked, 16% made a purchase, generating over $1,000 in revenue.
Not bad, but could it be better? Let’s take a look at another example.
Enter Ronnie Nijmeh, who implemented a similar approach but with a twist. On his thank you page, instead of simply linking to a product, he invited visitors to join an automated webinar.
Here’s what happened next:
- 25% of visitors joined the webinar, a significantly higher engagement rate.
- During the webinar, 9.3% of attendees purchased the software he was promoting.
- The final outcome? Over $54,000 in additional sales, directly attributed to the thank you page.
What’s the takeaway?
The thank you page is a crucial yet often underutilized part of the customer journey. Whether someone opts in, makes a purchase, downloads a freebie, or responds to your message, your thank you page should serve as more than just a polite acknowledgment. It’s a golden opportunity to deepen engagement and drive action.
Ask yourself:
- Are your thank you pages optimized to guide users toward your next offer?
- Could you experiment with invitations to webinars, product trials, or exclusive content?
- How can you create an irresistible follow-up experience that boosts conversions?
The right thank you page can be a game-changer. What will yours say?