Google is constantly making changes to its search algorithms, which can have a negative impact on your site’s visibility or provide a unique opportunity to rise above the crowd.
HubSpot’s traffic increased by 107% after the company adjusted to one of Google’s most recent major algorithm updates.
How?
Google has been making strides to incentivize content creators who group related topics together. This means that Google now evaluates the totality of content being produced at a given URL, sending more traffic to those who appear to be authorities on a given subject, as opposed to evaluating each individual post as an SEO opportunity in and of itself.
Your chances of doubling your organic traffic are high if you commit to covering just one topic thoroughly.
It’s a good idea to split up a multi-topic blog into separate websites dedicated to each individual topic, then use 301 redirects to send traffic from the old blog to the new sites.
Source: https://thinkgrowth.org/6-marketing-lessons-hubspot-learned-in-2017-b7013fc12059