Create a shop on your Instagram account. Instagram now gives businesses the ability to generate shoppable photographs from within their own Instagram timelines. Click “Settings,” then “Business Settings,” and finally “Shopping” on the drop-down menu that appears. From that point on, you may configure your business as an online store and generate graphics with clickable links so that customers can purchase without leaving your page.
Millennials utilize social media to make purchases at a rate of 29%, thus reaching out to this demographic will be beneficial for your company.
For shoppable items posted in Stories, a “Click for Details” button can be added to reveal further information about the product.