Make Your Content Accessible

Did you know that Instagram users with visual impairments who make use of readers or other accessibility tools on their smartphone may write alternate text descriptions for their posts using a function built into the app? Your audience members who use accessible devices may benefit from you adding alternate text or a description of the image or video that is being delivered. This will cause the description to be read out loud, enhancing the whole experience that they have with your company.

To provide a concise explanation of the image or video, select “Write Alt Text” from the “Accessibility” menu after clicking the “Advanced Settings” button that appears when you create a new post.

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