Content Marketing Institute founder Joe Pulizzi recommends regularly sharing the work of influential people in your field in order to build relationships with them online. Send them tweets, ReTweet their tweets, and like their Facebook posts. After some time, they will hopefully take note of you, follow you, and promote your content to their followers. This broadens your audience, which could attract new fans and buyers.
One definition of an influencer is someone who has amassed a large and active fan base on various social media sites. Relationships with influential people can be built in a variety of ways to help you spread the word about your work and attract more customers.
To what Joe has said, I’ll add: cultivate connections with micro-influencers. Micro-influencers on Instagram can have anywhere from 1,000 to 10,000 followers, with engagement rates of between 5 and 20 percent per post.
There are many benefits to collaborating with micro-influencers, including the following:
Enhanced Participation by 60%
Underpriced (6.7X more cost-efficient per engagement) (6.7X more cost-efficient per engagement)
Influence chatter on social media 22% more than the typical buyer
Gains greater credibility and respect from friends and followers
Brand-Relevant – Having a strong relationship to the brand, its goods and services, and related topics
They Come In Large Numbers – are more numerous than either mega or macro influencers and can, therefore, produce content on a massive scale
Dedicated customers who feel strongly about the brands they support.
Advocate – To publicly promote and endorse a product or service
Possess influence if you can persuade your friends and followers to do what you want them to.
Services or Goods Unlike macro influencers, who are typically motivated by money, micro influencers are typically motivated by free products or services.