Host Contests (That Incentivize Action)

Users’ rate of engagement with your brand will increase significantly if you host a contest.

Humans’ loss aversion instinct is more potent than their desire for gain, and the promise of a reward appeals to both of these drives.

To put it another way, contests get people talking about your brand and increase engagement.

Depending on your target audience and product, you can choose from a variety of contest formats.

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