The Smart (and Free) Method That Got Them 2.91x More Shares Per Blog Post

Let’s be honest:
Running a blog sounds great—until you actually have to do it.

🕒 Long-form content takes serious time.
💸 Outsourcing each article costs serious money.

So unless you’re a full-time writer or have a dedicated content team, maintaining a high-quality blog can feel like a losing game.

That’s exactly what I thought…
Until I came across this eye-opening case study from the content team at Curata.

💡 What They Did:

The Curata team published 24 blog posts, each one written by a different type of contributor:

1. ✍️ Internal team members (staff writers)
   
2. 💼 Agencies or freelance writers
   
3. 🧑‍💻 Guest bloggers

Each article was distributed the same way. But when they looked at average social shares per post, the results were… surprising:

📊 Here’s What They Found:

• Internal staff posts: ~110 shares per post
  
• Agency/freelancer posts: ~250 shares/post (2.27x more)
  
• Guest blogger posts: ~320 shares/post (2.91x more!)
  

Yep, you read that right.
Guest blog posts—written and submitted for free—outperformed everything else.

🤔 Why Did Guest Posts Perform So Well?

It’s not just luck. Here’s the psychology behind it:

1. Guest bloggers usually have their own following—and they promote their post to show off their work.
2. They bring fresh perspectives and unique audiences to your site.
   
3. And the best part?
   
   • They cost you $0
     
   • They require no time from your team to create
     
   • They boost your traffic and credibility—for free.
     

In short:
You get a high-performing, shareable article without spending a dime or lifting a finger.

🔄 Let’s Recap:

🚀 Take Action:

If you’re not accepting guest blog posts yet, you’re missing out on free content, traffic, and shares.

It’s one of the easiest growth hacks you’re probably ignoring.

Ask yourself:

• Could you create a “Write for Us” page on your site?
  
• Could you reach out to 3-5 industry voices and offer them a guest slot?
  
• Could you set simple guidelines and start building a content machine you don’t have to write yourself?
  

💬 Final Thought:

Want to grow your blog without burning out or breaking the bank?
Let others help you—and let them promote your content for you.

Guest blogging isn’t just about filling space.
It’s a strategy for growth, reach, and authority—on autopilot.