Yo, it’s wild, but marketers be slipping hard on this step. We’re all out here blasting our messages, but like…we forget to listen when people actually respond. And real talk, that’s where you pick up the real gold—because those convos? They teach you way more than just pushing ads.
Yeah, A/B testing and analytics are solid, but trust, just asking questions and vibing with your audience gives you way deeper insights. And guess what? There are mad easy ways to get that feedback:
Surveys? Easy win! Use SurveyMonkey to hit up your email list and get the lowdown on your product, service, or even the way you market. Pro tip: send those out right after someone cops your stuff or signs up—strike while the iron’s hot!
Got phone support? Bet you aren’t even clocking all the gems your team’s hearing. Call up those peeps who dipped on you or returned something. Figure out why they bounced, and fix it.
Then there’s the silent snooping game. Bet your customers are spilling the tea online, whether on social, forums, or review sites. Tools like Agorapulse and Brandwatch got you covered to keep an ear on what’s being said. It’s like…the easiest way to stay woke on what’s really going down with your brand. 👀