Do you recall this rule: People buy from people they respect and believe in, not from companies.
Neil Patel made the decision to test this theory for a particular domain.
He presented two different domain names in an A/B test to the audience:
First, a standard website like GrowthHackingIdea.com
- A website with the owner’s name on it, like as AladdinHappy.com
As a result, 9% more purchases were generated by the sales page whose URL included the owner’s name.
Source: neilpatel.com