9% greater revenues

Do you recall this rule: People buy from people they respect and believe in, not from companies.


Neil Patel made the decision to test this theory for a particular domain.

He presented two different domain names in an A/B test to the audience:

First, a standard website like GrowthHackingIdea.com

  1. A website with the owner’s name on it, like as AladdinHappy.com


As a result, 9% more purchases were generated by the sales page whose URL included the owner’s name.


Source: neilpatel.com

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