When comparing a 14-day free trial to a 30-day free trial, the same number of people signed up for both. 🤔 But the 14-day trial had 102% more users actually using the product. 🎯
Why? People slacked off during the 30-day trial, thinking they had plenty of time, even with reminders. Shorter trial = more urgency. 💨
Source: Quicksprout.com