Yo, B2B peeps! If you’re tryna educate potential customers before hitting them with the sales pitch, you gotta start thinking like a teacher! 📚✨ Set up an email course. Yep, just like a blog series, but spicier. Automate the whole thing so each email builds on the last, dropping that knowledge at just the right time.
And here’s the golden nugget: at the end of the course, hit them with the ‘Psst, wanna sign up for a free account?’ Sneaky, but effective! 😏”
Now that’s how you make learning and selling work hand in hand! 🎯