Some A/B tests are subtle.
Others?
They’re bold, risky, and honestly… a little scary.
But sometimes, those are the ones that produce wildly impressive results.
Here’s one such case:
🧪 The Test:
A company decided to revamp its guarantee policy—and not in the way you’d expect.
They tested two versions:
Original Guarantee:
✔️ 30-day money-back guarantee.
Test Guarantee (Bold Version):
✅ “100% money-back guarantee within six months.”
✅ “Double-your-money-back within the first 30 days.”
Yes, you read that right.
Not just a full refund. But a 2x payout if someone requested it within the first 30 days.
Sounds like a recipe for disaster, right?
📊 The Results:
Here’s what actually happened:
- Refunds within the first 30 days?
→ No one asked for double their money back. - Refunds between day 31 and six months?
→ Increased slightly from 4% to 6.5%. - Sales?
→ Shot up by 133%.
That’s more than double the revenue—with only a marginal increase in refunds. 🤯
💡 Why Did This Work?
Because the guarantee wasn’t just a policy—it was a powerful trust signal.
Here’s what it communicated to potential buyers:
- “We are so confident in our product, we’re willing to lose money if it doesn’t work for you.”
- “You have nothing to lose. No risk. Total protection.”
- “We put our money where our mouth is.”
That level of confidence is magnetic.
Buyers who were previously on the fence thought:
“If they’re this confident, it must really be good.”
And that’s the kind of trust that pushes people to click “Buy Now.”
😬 But What About the Refund Risk?
Sure, offering a double refund feels risky. But here’s the trick:
People rarely abuse it.
Why? Because:
- They don’t expect companies to be this generous.
- The more generous the guarantee, the less likely customers feel buyer’s remorse.
- Good products don’t generate high refund rates.
In this case, boldness = trust = more sales.
🧠 Takeaway:
Most businesses underestimate the power of a bold guarantee.
If you’re confident in your product, this could be the ultimate conversion booster.
No need to jump straight to “double-your-money-back,” but here are some variations to test:
- Extended money-back periods (60, 90, 180 days)
- “No questions asked” refunds
- Results-based guarantees
- “Try it for free, pay only if you love it” models
🚀 So… Who’s Brave Enough to Try It?
Yes, it’s a bit scary.
Yes, it requires confidence in your offer.
But if 133% more sales sounds good to you…
This might be the test worth running.
After all, as marketers say:
“If you’re not testing bold ideas, you’re just optimizing mediocrity.” 😉