When it comes to growing your audience, what should you prioritize—getting Facebook likes or collecting emails?
A study found something surprising:
📊 Asking people for their email resulted in 80% more email subscribers than asking them to like a Facebook page.
That means if you’re focusing only on growing your Facebook page, you’re missing out on a much more valuable asset—your email list.
Why Emails Are More Valuable Than Facebook Likes
🔹 Direct Access to Your Audience – Unlike social media algorithms that limit reach, emails land directly in your audience’s inbox.
🔹 You Own Your List – Facebook could change its policies or limit organic reach anytime. With email, you’re in control.
🔹 Higher Conversions – Email marketing consistently outperforms social media in driving sales, engagement, and ROI.
🔹 More Personalization – You can segment, automate, and customize emails far more effectively than Facebook posts.
The Best Approach: Collect Emails First, Then Get the Facebook Like
💡 If you want to grow both your email list and Facebook following, don’t ask for the Facebook like first. Instead:
✅ Step 1: Ask for Their Email First – Offer a lead magnet (discount, free guide, exclusive content) in exchange for their email.
✅ Step 2: Then Encourage a Facebook Like – After they subscribe, invite them to follow your page.
📌 Why does this work?
By securing the email first, you ensure a direct line of communication before asking for a secondary action.
The Takeaway: Get the Highest Conversions in Both Directions 😉
🚀 Emails drive more value than Facebook likes—but that doesn’t mean you should ignore social media.
💡 Leverage both strategically: Capture the email first, then nudge them to like your Facebook page. That way, you maximize conversions, build a strong audience, and create a marketing channel that you fully control.