With so many competitors and skyrocketing ad costs, it’s easy to feel like survival in the digital space is an uphill battle. But what if I told you that Amazon—yes, the retail giant—generates 57% of its sales from a completely free channel?
🚀 The best part? You can use it too.
What Is This Free Channel?
It’s long-tail searches.
📌 Amazon dominates many high-volume keywords, but they can’t cover all long-tail searches.
Example:
🔍 “How much does a fiberglass pool cost?”
Amazon’s ads might not show up for this query, but it’s still a high-intent search—meaning someone searching for this is likely serious about making a purchase.
The beauty of long-tail searches? They’re specific, less competitive, and highly conversion-focused.
Why Long-Tail Keywords Are a Goldmine for You
✅ Lower Competition: Fewer businesses target long-tail searches, meaning you can rank higher with less effort.
✅ Higher Intent: People searching for detailed, specific queries are much closer to making a purchase decision.
✅ Cheaper Traffic: You can get highly targeted clicks for as low as $0.10, especially on Google Ads.
✅ Billions of Opportunities: Amazon might own broad keywords like “buy shoes,” but they can’t possibly cover all variations.
How to Find Profitable Long-Tail Keywords
🔹 Use Free Tools: My go-to tool for discovering “delicious” long-tail keywords is KeywordTool.io—it has an amazing free version that helps you uncover hidden gems.
🔹 Check Google’s “People Also Ask” & Related Searches: These sections are goldmines for finding phrases real people search for.
🔹 Use Google Autocomplete: Start typing a keyword, and Google will suggest real, frequently searched long-tail variations.
🔹 Spy on Competitors: Look at what keywords they rank for (using tools like Ahrefs or Ubersuggest) and find gaps you can target.
How I Used Long-Tail Keywords to Get Ultra-Cheap Clicks
I applied this exact strategy to Google Ads—targeting ultra-specific long-tail keywords instead of broad, expensive ones.
📌 Result? Highly targeted clicks for as little as $0.10.
🚀 Less competition, lower costs, and higher conversions.
The Takeaway: Huge Market, Wide-Open Opportunities
There are billions of untapped long-tail searches waiting for businesses like yours to step in.
Amazon is generating 57% of its revenue from this strategy.
That means you can, too—and you don’t need a billion-dollar budget to do it.
💡 Action Plan:
✔️ Start researching long-tail keywords in your niche
✔️ Create content, landing pages, or ad campaigns targeting them
✔️ Watch your traffic and conversions rise—without burning your budget 🚀