+82% to 5-star ratings (cool easy study)

How CallApp Boosted Their Rating by 82% With Simple Adjustments

CallApp, a popular app, faced a significant problem: its Google Play rating dropped to 4.17 stars, negatively impacting its rankings and organic downloads. After analyzing user behavior and making a few targeted changes, they achieved remarkable results: their overall satisfaction rating increased by 82%.

Here’s the step-by-step breakdown of their strategy:

The Problem: Misunderstanding of the Rating System

CallApp’s analysis revealed a surprising insight:

• Many customers left positive comments about the app but rated it with only 1 star.
• The issue? Not everyone understands that 5 stars is the highest rating on platforms like Google Play.

The Solution: Clear and User-Friendly Prompts

CallApp implemented two key adjustments to address this misunderstanding:

1. Updated In-App Rating Prompt
   • Original Prompt:
     • Title: “Love Us!”
     • Message: “If you like the app, please leave a review.”
     • CTAs: “Cancel” | “Accept”
   • Revised Prompt:
     • Title: “Enjoy Using CallApp?”
     • Message: “Please give us 5 stars so we can continue to improve CallApp. Thanks!”
     • CTAs: “Disregard” | “5 Stars”
     • Visual Cue: Added an image of five blue stars, reinforcing the 5-star concept visually.
2. Rebranded Logo Design
   • They switched their logo’s color scheme from blue to yellow stars, aligning with the common visual representation of high ratings.

The Results

These small but effective changes yielded impressive results:

1. 40% Increase in Positive Reviews:
   • The updated prompt made the rating process more intuitive for users, leading to a significant uptick in 5-star reviews.
2. 82% Improvement in Overall Satisfaction Rating:
   • The combination of the updated prompt and logo redesign resulted in a massive boost in positive feedback, restoring their ratings and organic downloads.

Key Takeaways for Any Rating System

1. Educate Users on Rating Systems:
   • Don’t assume all users understand how ratings work. Be explicit in your prompts and instructions.
2. Use Clear and Encouraging CTAs:
   • Replace vague messages with direct language that guides users to leave the desired rating.
3. Incorporate Visual Reinforcement:
   • Add icons or graphics (like 5 stars) to make your message visually clear and appealing.
4. Align Branding With User Perception:
   • Small branding changes, like using yellow stars, can subconsciously align user actions with desired outcomes.

How You Can Apply This Method

This strategy is not limited to apps—it can work for any market or platform with a rating system. Here’s how:

• If you manage a blog or e-commerce site, prompt users for reviews with clear instructions and visual cues.
• Use visual elements like stars or icons to make it obvious how to leave the highest rating.
• Continuously test and iterate your approach to maximize results.

Personal Experiment

Inspired by CallApp’s strategy, I’ve started applying this method to my own projects. The results so far? Increased engagement and more positive feedback across the board.

Ready to give it a try? Small changes can make a big difference!