The 16th of November, 2015 marked the debut of the Grow and Convert blog.
Two years later, they were able to generate six-figure contracts from blog traffic alone.
What was their secret?
One of their main focuses was developing new, in-depth content for their blog.
24,000 unique visitors per month were attained in just 5 months.
Third, they were successfully luring blog visitors into becoming email subscribers.
Rather than selling products, they advertised 8 one-on-one calls per week for an hour at a cost of $750.
Therefore, their bank balance increased by $7,500.
They found that the one-on-one time with them was the most valued by customers through their phone calls. As a result, they proposed more one-on-one time for $3000.
The end result is an increase of $3,000 per month.
The one-on-one training programme eventually evolved into an e-learning platform.
Thus, there were few purchases. The customers who did make purchases kept asking if there was a “done-for-you content marketing service” available.
After the success of their online course, they decided to offer a similar service to help others get their content out there.
This is where they started to secure deals worth $5 and $6 million.
In sum, pay attention to your paying customers.
Source: https://www.growandconvert.com/marketing/course-launch-agency/