By selling mattresses, Koala.com was able to make $13 million in their first year of business.
The following factors were crucial to their success:
- They made an effort to encourage clients to provide reviews on websites after making a purchase.
As a result, over 10,000 platforms have received 5-star reviews (that generated free traffic for them from those platforms)
- They follow up with the claim that this is “Australia’s highest rated mattress” or “best-reviewed mattress” as social evidence.
- They make a killer-looking offer that you should copy:
Headline: Free returns and pickups after a 120-night risk-free trial
Subheadline: We want you to dream on, play on, and sleep on your mattress before making a decision since we know it takes time to get to know your mattress. We’ll come pick it up if you don’t totally adore it and offer you a complete refund.
- They convey the following advantages: + Sleep longer, + Wake up feeling refreshed, + Not too firm, not too soft.
- In exchange for your email, they give you $100 off your purchase and sleep tips. (and keep in touch till you make a purchase:))
- They promote viral videos like this one (4 million views) using Facebook retargeting: https://www.youtube.com/watch?v=W-gbW0kaeDU after which they mock themselves in posts like this: https://www.facebook.com/koala/posts/836108363215810
- And they made $13 Million by the end of the year:).
Source: www.webprofits.com.au