Ad targeting techniques used in secret increased opt-in rates for Periscopix by 181%

Boost Your Opt-In Rate and Content Shares: Strategies That Work

How Periscopix Increased Opt-In Rates by 181% with Clever Targeting

If you’re looking to dramatically improve your opt-in rate, take a page from Periscopix, who achieved a staggering 181% increase using Gmail Ads.

What Are Gmail Ads?

Gmail Ads appear directly in a user’s inbox, mimicking the look of a regular email. The key advantage?

• These ads target people actively using email, placing your message in front of highly engaged users.

How to Enable Gmail Targeting

Here’s a step-by-step guide to setting up Gmail Ads:

1. Target Gmail Users
   • When setting up your campaign, select “Use a different targeting strategy.”
   • Click on “Placements.”
   • Search for Gmail in the list and select “mail.google.com.”
2. Create a Gmail-Specific Ad
   • Once your campaign is approved, go to Ads -> Add Ad -> Ad Gallery.
   • Select Gmail Ads and fill out all required fields, such as your headline, body text, and call-to-action.
3. Optimize for Mobile
   • 75% of Gmail users access their accounts via mobile devices.
   • Ensure your ad is optimized for smaller screens and loads quickly to maximize conversions.

By targeting active Gmail users, you ensure your message reaches an engaged audience, driving better results.

Creating Viral Interactive Content: The Power of the Right Words

Interactive content like quizzes, calculators, polls, and generators is a proven way to boost engagement and shares. But what makes some interactive content go viral while others fall flat?

A recent analysis of over 1 billion users revealed fascinating insights about the titles of the most shared interactive content.

Top Words in Viral Interactive Content Titles

These words are the secret sauce for crafting shareable interactive content:

1. You
2. Who
3. Test
4. Vote
5. Name
6. Speculate
7. Recall
8. Personality
9. Knowledge
10. Character

Key Findings from the Data

• The most popular number: Titles with the number 11 received the most shares.
• Most shared type of interactive content: Personality tests consistently rank as the most popular and engaging.

How to Create Your Own Viral Personality Test

You don’t need a big budget or advanced tech skills to create interactive content. Use this simple and free tool: Playbuzz.

• Playbuzz makes it easy to design quizzes and personality tests that can engage your audience and encourage sharing.
• Combine this tool with the proven viral words above to craft content that captures attention and spreads like wildfire.

Key Takeaways

1. Leverage Gmail Ads for Opt-Ins:
   • Use Gmail Ads to target actively engaged users and place your message directly in their inbox.
2. Craft Viral Titles for Interactive Content:
   • Incorporate top-performing words like “You,” “Who,” and “Personality” to boost shares.
   • Use numbers like 11 in your titles to increase appeal.
3. Create Engaging Interactive Content:
   • Personality tests are a surefire way to engage your audience. Use tools like Playbuzz to get started.

By combining these strategies, you can improve your opt-in rates, drive more traffic, and create shareable content that resonates with your audience.

Sources:

• Neil Patel, neilpatel.com
• impactbnd.com