How this business increased sales emails’ open rates to 60%

Your goal is to turn your email subscribers into paying clients.

But once you start selling, you’re worried you’ll lose them.


This business offered air conditioners for sale.

Additionally, they were providing their members with daily weather forecasts via emails and text messages.


Why do you suppose they choose to send sales emails encouraging air conditioner purchases?


merely once it reached 75 °F (24 °C).


Nearly 90% of the texts and 60% of the emails were opened.



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