Puma manufactures and sells footwear, apparel, and sports equipment. Puma’s approach is honest and universal, applicable to a wide range of goods and services. The greatest footballer of all time wore Puma shoes, and the brand became famous when he paused a game to adjust his laces. Everyone suddenly knew that Pele wore Puma, and the brand was forever changed.
By enlisting the help of influential people who have sway over consumers’ purchasing decisions and who have access to platforms like Facebook, Twitter, etc. to spread the word about a product or service, influencer marketing can be an efficient strategy for expanding the reach of any business, no matter how small or tight its marketing budget. Puma was able to capitalise on Pele’s notoriety and active fan base to achieve financial success.
Source: www.growth-hackers.net