A job site for posting resumes and applying for jobs achieved an impressive 43% increase in organic traffic without creating new content or increasing its advertising spend. This accomplishment is a prime example of a low-cost growth hack that delivers substantial results with minimal investment.
How did they do it?
The company implemented a creative internal initiative called Mission Week, an employee-driven competition designed to maximize the value of underperforming content. The premise was simple but highly effective: employees earned points for reviving and promoting older pieces of content that had not been performing well. This collaborative challenge encouraged the entire team to engage in activities such as:
- Networking to increase content visibility.
- Social sharing to amplify reach and drive traffic.
- Content optimization to improve search engine performance.
- Other innovative efforts aimed at boosting engagement and rankings.
The goal was to score 20 points and win the challenge, but the true victory came from the collective efforts of the team. By focusing on content revival and strategic promotion, the company successfully improved the search engine rankings of numerous articles, which directly led to the remarkable growth in organic traffic.
This example highlights the power of leveraging existing assets to achieve growth. Instead of pouring resources into creating new content or increasing advertising budgets, the company tapped into its existing library, breathing new life into old articles and maximizing their potential.
It’s a testament to how strategic thinking, collaboration, and a little creativity can lead to significant results—an inspiring reminder that sometimes the best opportunities are already within your grasp.
(Source: Optinmonster.com)