How Secret Escapes Increased Completed Purchases by 210% Without New Users
Imagine growing your revenue by over three times without adding a single new customer. That’s exactly what Secret Escapes achieved, boosting their completed purchases by 210% with a simple yet effective strategy.
Here’s what they did:
Understanding User Behavior
The key to their success was gathering and analyzing detailed user behavior data. Secret Escapes started tracking:
- The last three search terms that brought users to their website.
- The visitor’s most popular type of purchase, based on previous behavior.
- The PPC keyword (pay-per-click) that attracted the visitor.
This granular data provided a deeper understanding of what users were searching for and what they were most likely to purchase.
Personalized Listings for Higher Conversions
With this information in hand, Secret Escapes introduced personalized vacation listings on top of their curated hand-picked deals.
For example:
- If a visitor arrived via the PPC keyword “New York All-Inclusive,” Secret Escapes would prioritize showing New York all-inclusive vacation packages at the top of the listings.
- This ensured that users saw offers highly relevant to their interests and search history, increasing the likelihood of a purchase.
The Results: A 210% Surge in Transactions
By aligning their offers with what users were already interested in, Secret Escapes:
- Drastically improved user engagement.
- Made it easier for visitors to find exactly what they were looking for.
- Increased completed purchases by +210%—a transformative result.
Why Personalization Works
This approach worked because it leveraged personalization, which has been shown to:
- Reduce decision fatigue: Presenting tailored options helps users quickly find what they need.
- Enhance relevance: Visitors feel understood when the platform reflects their preferences.
- Drive urgency: Showing highly relevant offers can make users act faster to secure a deal.
What Can You Learn from This?
If you want to triple your revenue without acquiring new customers, take inspiration from Secret Escapes. Start by:
- Gathering Data: Track user search terms, preferences, and entry points like PPC keywords.
- Personalizing Recommendations: Use this data to display relevant products or services prominently.
- Testing and Optimizing: Continuously test the impact of personalized listings to refine your strategy.
P.S. Want to Triple Your Income?
Personalization is your secret weapon. Tailor your offerings to match user intent, and watch your conversions soar.
Source: Blog.Optimizely.com