Create embeddable widgets for your product. Youtube became a household name, with regular internet users, because of its embeddable video player. Slideshare also totally rocked this tactic with their Powerpoint viewer. Who knew that a pretty ugly, quite pixelated experience of browsing a powerpoint slide within someone else’s webpage would allow Slideshare to land a $119 million exit (LinkedIn acquired them).
Source: blog.trak.io