Foundr – Proven Growth Hack

The team at Foundr used Kickstarter to test the waters before publishing their first book. A growth hacking tool called Upviral was used in their strategy of influencer marketing, social advertising, and a contest.

Foundr magazine editor Nathan Chen says using this tool allowed the company to give incentives for different promotional activities so the users could get more competition points and move closer to winning one of three great prizes. Foundr received four times their initial Kickstarter funding goal from a large number of new backers and email marketing subscribers.


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