As one of our most well-known examples of growth hacking, video marketing is just one more way we back up our claims that it’s a fantastic marketing strategy.
Dollar Shave Club, which provides its customers with new razor blades on a monthly basis for only $1, promoted its service with a video. The video received over 19 million views in a short period of time, making the brand an overnight sensation.
Business Insider reports that two years after launching, Dollar Shave Club had sales of over $20 million. After just one year, it had multiplied by three.