Recently, we integrated Amazon Polly into every piece of content on the Single Grain website. Amazon Polly is a tiny speech-recognition technology that reads the full text out loud to visitors, and it has significantly boosted their time spent on our site.
A long time spent on a page is a major ranking signal. It’s not enough for someone to visit your website after clicking a link; you need them to stay. There are others who enjoy reading online content such as articles and blogs. In some cases, hearing a reading aloud is preferred. When trying to improve your site’s rating in search engines, it’s a good idea to involve both sets of users.