When it comes to websites, headlines are of the utmost significance; in fact, some people may argue that they are even more significant than the rest of the material that you include on your homepage. Why? Because your headline is typically the first thing that visitors notice when they get on your homepage, this presents another opportunity to make a positive “first impression.” It usually doesn’t take more than around 15 seconds, on average, for a person to decide whether or not they want to remain on your website or move on to another one in order to continue their search. Putting together an attention-grabbing headline will help you keep visitors on your website for a longer period of time, giving you more time to persuade them that you have the answer they have been searching for. If you want to get a feel for how different headlines function, you should start by writing one that makes a concrete promise.
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