It’s easy to overlook a crucial element when optimising your funnel.…unless you have a step-by-step framework or a checklist that will help you maximise your conversions on every stage.
Like this one by Darius Contractor, growth engineer at Dropbox:
1.
Initial access:
1.1.
There is a pressing issue that needs to be resolved immediately for the user.
1.2.
It’s crystal clear how the product relieves the user’s problem, and the product itself speaks directly to the pain point.
1.3.
You can get in without much effort if you take advantage of a tempting offer (like a personal invitation).
2.
Landing page:
2.1.
High quality (not stock-looking) images and attractive visual design.
2.2.
Logos, verified customer endorsements, and Secure Sockets Layer (SSL) certificates are all trust signals.
2.3.
Easy-to-follow structure that prioritises clarity and action.
2.4.
Attractive incentive offered in exchange for a simple registration process.
3.
Enter personal info:
3.1.
Minimal sign-up requirements, such as a single button or a single email field.
3.2.
Make it clear why the info is needed.
4.
Use the product and have some fun:
4.1.
Great product experience that solves a pain point that is relative and important to the user.
4.2.
It takes little time and can be repeated often before the user realises the product’s worth.
5.
Enter payment information:
5.1.
Reliability and trust signals: payment logos, peer customer logos, positive reviews and authentic-looking testimonials.
5.2.
Various payment methods are available (Paypal, etc.)
5.3.
Information and clarity around payment terms.
Source: https://andrewchen.com/psychd-funnel-conversion/